How Certain Are You
Look at your practice and notice if you have patients from five years ago. How about three, or two, or even one year ago. Are you seeing individuals for back pain or families for wellness?
The biggest problem D.C.s have is they lack the certainty in how to communicate, educate, and convey chiropractic in a way that impacts people to put chiropractic on their health care team for their entire family.
As a result, chiropractors get frustrated because people stop care after their pain or insurance stops. They try to resort to slick campaigns to pump in more new patients, but end up with the same outcomes. Fear, doubt and uncertainty creep in and doctors lose their enthusiasm for practice. They seek out alternative therapies to put in their practice, raise their fees, and focus on what they could charge insurance companies to maximize their income.
When will we finally understand that the success of your practice is between your ears and your patient’s ears. How you communicate, educate, and convey chiropractic means everything to the health of your patients and your practice.
Patients don’t commit to care, bring their families, and put you on their health care team because of your slick promotion. They become a lifetime chiropractic patient because they understand why they should be. They have CERTAINTY about chiropractic and its health benefits.
With numerous practice building companies, only one guarantees you certainty that your patients will be certain about using chiropractic for wellness not back pain. Dr. Nikitow’s Certainty program teaches you how to practice between the ears of the patient, how to communicate with Certainty, how to convey chiropractic so it’s understandable, and how to educate patients with impact so they take action for themselves and refer others.
Dr. Niktiow has practiced for 28 years and has taught for every major consulting group, state and national association, and school throughout the world.
He shows doctors and their staffs what to say, how to say it, and when to say it, to impact the patient so they see the importance of chiropractic for their heath care team. Patients see that leaving their family at home is illogical.
The Certainty System serendipitously builds family practices. In fact, with Certainty strategies, most people make appointments for their families by the end of the first or second visit. Every procedure from the exam, ROF, re-exams, adjusting NP promotions, is covered with CERTAINTY’s unique communication strategies to position patients for maximum retention.
Since Dr. Niktiow started the cash practice movement back in the 80’s, with his famous Cash Practice Seminar, he shows you the best payment plans to use for families, and how to present them, so doctors yield the highest income of any cash plan. Plus, coming this year is a new section on how to implement spinal rehab easily, effectively and profitably with the perfect blend of insurance and cash payments to maximize profitability. Learn the specific strategies to stop drops when insurance stops paying, and maximize retention at the same time.
Bring your CAs so they will learn how to add value to your practice, keep it running efficiently, and promote new patients with certainty. Lastly, resources are available for home study, effective patient education, and unlimited practice growth and expansion.
When doctors and staffs are certain about how to deliver chiropractic, patients are certain about using chiropractic for their entire family for life.
That’s the mission of the Certainty System.